Independent software studio · UK

Ideas.
Built Up.

DevItUp builds and runs useful, beautifully simple products for everyday problems.

Currently buildingFollowItUpPlayItUpenvParkPal

01 / The product family

Meet the ItUp family.

Different products, connected by one simple idea: make something useful, then make it feel effortless.

01

Business · SaaS

FollowItUp

Customer progress, without the chasing.

A simple way for businesses to share the progress of an order, application, repair, project, installation, or any other journey with customers.

Follow the progress
No signal. No problem.
02

iOS + Android · Offline games

PlayItUp

Games for when the internet gives up.

A pocket-sized collection of simple games that work without Wi-Fi or mobile data. Made for flights, train tunnels, waiting rooms, and anywhere else the bars disappear.

See what’s in play

02 / Experiments & originals

From the DevItUp Lab.

Products with identities of their own—built because the idea was useful, interesting, or simply too good not to explore.

env immersive environments interface on Apple Vision Pro

visionOS · Spatial computing

env.

Step somewhere else.

Immersive 3D environments, captured with Gaussian splats and made for Apple Vision Pro.

View on the App Store
Three ParkPal screens showing parks, live wait times, and day planning

iOS · Theme parks

ParkPal

More park. Less waiting around.

A theme park companion with live wait times, intelligent day planning, maps, and useful park details.

View on the App Store
The independent DevItUp home studio in Fareham HQ / Fareham / 50.85° N

03 / The studio

Small studio.
Serious software.

DevItUp is independently designed, developed, and run by a senior software developer on the UK’s south coast.

Products start here because an idea seems useful or interesting—not because a trend report says they should. That means fewer layers, closer attention to the details, and software that stays simple on purpose.

New technologies are welcome. Needless complexity is not. Every product is built, maintained, and cared for in-house—usually with Ziggy supervising from under the desk.

Built with whatever makes sense.

Native apps, dependable web platforms, and new spatial ideas. The technology supports the product, never the other way around.

04 / Say hello

An idea worth
building up?

[email protected]